Why Is Innovation Important, If Not Critical, To Your Growing Synthetic Turf Business?
Innovative business solutions are new ways of solving problems or utilizing resources to create results and can be deeply important when evolving your business. Bringing in fresh perspectives on problems old and new is key when progressing as a company, and according to Mckinsey, 84% of executives believe that future success is dependent on innovation.
What is Innovation in Business?
In the highly competitive world of business, things can change at the drop of a hat. Changing social attitudes and developments in technology can make products, projects, and mission statements seemingly irrelevant overnight. Having an intelligent team capable of innovation on your side can be essential to your business surviving.
Solving real time challenges and providing meaningful solutions is about being one step ahead of competitors. Without innovation in business you risk being left behind and forgotten about. Innovation can involve using new or existing technologies, but it’s the original ideas or combination of both, that make all the difference.
Business Innovations That Disrupted An Industry
Business innovations can change the way we view problems and solutions, and with the proper commercial support they can become the industry standard. Once the majority of consumers and companies see the value in innovation it can alter the landscape of an industry forever.
Airbags - The Standard in Car Safety
Airbags are a great example of an innovation that changed everything. We might take them for granted now but they weren’t introduced into our cars until the 1950s. It was in this time that cars started to get faster and faster, with seatbelts still considered an “option” that wasn’t particularly popular amongst drivers.
Car companies such as GM and Ford both actively lobbied against the use of airbags in cars, citing them as “cost-ineffective”, but after Mercedes Benz’s began featuring them in their automobiles the commercial value started to become clear. Through this commercialization, a shift in attitudes took place and it got to a point in 1998 where both seatbelts and airbags were mandated as a legal requirement in all new cars. The rest is history.
How SoftSpikes Changed the Golf World
In 1993 the world of golf also saw an innovation that’s now considered nothing less than the industry standard. It was in this year that various US State Golf Associations brought in a ban against metal-spiked cleats, leaving the remaining options for suitable footwear very low. That’s when Faris McMullin created Softspikes, experimenting with the format until he landed on his plastic, spiral spiked design, that became the industry’s first and only patented non-metal cleat. Despite some early pushback, this invention would soon become the most popular form of golfing footwear the world over, acclaimed for their comfort and practicality on courses.
The Results of Innovation
Innovation can mean many things for both business and society. According to a study by Stanford University, 85% of all economic growth is a direct result of innovation. Put simply, by changing or improving upon existing methods and technology output can grow from the same level of input, or even less. The innovations in communication, online selling, and delivery in the last few years are all things that have changed the landscape of business forever.
TºCool and Innovation
We believe at TºCool that rather than focusing on innovation in our business, we’re in the business of innovation. Our patented cooling agent and evaporative cooling techniques are leaps and bounds ahead of our competitors and have opened up new avenues in the realm of synthetic turf.
The TºCool Innovation allows synthetic grass to be in direct sunlight and heat for much longer than has been possible in the past. Our evaporative cooling system can reduce the heat of artificial turf by 30ºF to 50ºF+ degrees, meaning that it can be used for more hours in the day, whether it’s part of an outdoor play park, used in a sporting arena, or just a private plot of land.
What We Can Do for You
If you’re running a landscape, hardscape, or turf company that installs artificial grass, then TºCool technology could be exactly what you need to elevate your business. With our innovative synthetic turf resources, you can offer synthetic turf installations with added functionality that will set you apart from competitors.
Harnessing innovative technology will give you an advantage over your competition while creating goodwill and a strong reputation amongst your customer base. Staying with the times is all well and good, but it’s getting ahead of the curve that will really make the difference; this will establish your company as one that’s concerned with providing innovative, sustainable solutions that deliver great value to your customers.
Growing a small business is hard, so get in touch with us today and utilize our innovative evaporative cooling methods to take your synthetic turf company to the next level.